"Visions of World Benefit & Global Responsibility: Perspectives of McGill Students

Thursday, July 26, 2007

Enterprise 2.0

The term Enterprise 2.0 (E2.0) is a newly developed term of 21st century that has recently been getting a lot of coverage. Andrew McAfee, an Associate Professor at Harvard Business School, was the first to write extensively about E2.0. His definition of E2.0 is “the use of freeform social software within companies.” By freeform, he means optional, free of up-front workflow, egalitarian, or indifferent to formal organizational identities, and/or accepting of many types of data.

Enterprise 2.0 extends beyond technology to reflect the collaboration of business practices and Web2.0 of which denotes network as an open platform. The main essence comes from the merging of person-person and computer-computer interaction to now human interaction with computers as a medium. It encourages open communication, shared knowledge, liberated participation, web-oriented flexibility, and free structure. With the fast development of technology, it is necessary for businesses to embrace technology for not only better communication and productivity, but also ultimately more flexible and reflective organizational behaviour and management strategies. Organizations no longer impose hierarchical management but operate a more horizontal and holistic, collective-intelligence approach.

Some examples of E2.0 tools are Services-Oriented Architecture (SOA), Business Process Management (BPM), Application Integration… In simple terms, Web 2.0 links the people via computers, and Enterprise 2.0 links the businesses via people via computers. The power of this collective knowledge is gaining foothold in business operations and management, as for 21st century is an era of collective intelligence.

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