"Visions of World Benefit & Global Responsibility: Perspectives of McGill Students

Thursday, July 26, 2007


The term “more is less” refers to the reliability of simplicity; however the current tendency is to think that more is, in fact, more. That is what multifunctionality is all about. We had phones that we would use to call people, and then we had phones that we would use to call people and take pictures. We now have phones that can take pictures, play music, display spreadsheets, surf the internet, have GPS functionality, play games, etc. The worst part is that the reception is not always as good as it used to be.

Multifunctionality refers to our yearning for systems and objects that hold more than one purpose and can be therefore more efficient. The business world is all about efficiency after all, that is why all the business men carry these smart phones. Activities can also be multifunctional, as they can serve multiple benefits to society. Multifunctionality in this case is seen to be positive.

The multifunctionality of agriculture is one of these positive instances. Multifunctionality of agriculture in the European model not only pertains to the production of food but to the protection of rural landscaping and environment but to the rural communities themselves (Forge, 2000). Multifunctionality is not as well defined here in North America. However we do see some common principles between the various models: agriculture creates jobs, feeds people and helps the environment both in the European and North American model.

Contrastingly, the corporation holds similar principles. A company creates jobs, pays workers which can then buy their necessities and helps in the development of the community. It does not always help protect the environment however, or the landscape for that matter. Corporations are widely accused of air, water as well as visual and sound pollution. The accounts of this are numerous and visible to all suffice you turn on the television.

Multifunctionality in agriculture has brought prosperity to rural areas. It has aided in their development and their sustenance. Rural areas which are engaging in agricultural multifunctionality are prosperous. It is up to the new leaders to incorporate these thought processes into the long term strategy. Companies see many short comings due to the way they operate; multifunctionality seeks to remedy this by seeing and acting in consequence of the whole picture.

Acting in consequence of the whole picture not only helps a corporation’s surroundings, but renders it overall more effective in the eyes of investors and stakeholders alike. It makes the system viable and as well as stabilizes it. Multifuctionaility assures that all problems are addressed and corrected. It assures a prosperous outcome and unlike our phones we hope to never lose sight of the main objective.

Works Cited

Forge, F. (2000). Science and Technology Division. The Multifunctionality of Agriculture:Summary of Canadian Federation of Agriculture Conference. Retrieved July 19, 2007 from


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