"Visions of World Benefit & Global Responsibility: Perspectives of McGill Students

Friday, July 27, 2007

Media and Media Technologies in the Future

Media 2.0 is a recent emergence from Media 1.0, which is a new and improved fix on the way things are changing in a technological sense. It enables corporations and organizations to create and strengthen a community. Media 2.0 starts out as a community marketplace giving them a place to give and take, or buy and sell: similar to classifieds. Edutainment is another emerging media technology, which is being introduced slowly which is enabling users to learn while being entertained at the same time. It basically seeks to instruct its audience by adding lessons in familiar forms of entertainment like television programs and computer games. Media 1.0 was a very content driven model, which is build to find a community and marketplace centered on a brand. As time has evolved, Media 2.0 has basically reversed itself. It has a platform, which enables it’s own digital identity, allowing a community to build up and give and take. Platforms like: MySpace, Facebook and Ebay are great examples of Media 2.0. After the community is strengthened, the organization looks to differentiate their platform by offering exclusive content offerings. Successful Media 2.0 organizations build from the bottom up, making the community the judge and focusing mainly on users and then on audience.In the diagrams above, you are able to see the main focus and plan of each of the different media styles, as explained above.Similar to Media 2.0, newly evolving edutainment builds its product around a community, trying to satisfy its users by educating and entertaining them with information which is important and they want to learn more about. In the recent past in the United States and United Kingdom, edutainment has been very focused on things like substance abuse, teenage pregnancy and HIV/AIDS.Managers and organizations will be able to use these new concepts (Media 2.0 and Edutainment) to build a sense of community for their source of commerce. They will also be able to let users customize theirs platforms to create to suite their tastes and needs. These organizations will also be able to partner with brands, beyond a selling audience to offer, but also to provide valuable opportunities for user research and more partnership and affiliation

No comments: