"Visions of World Benefit & Global Responsibility: Perspectives of McGill Students

Thursday, July 26, 2007

Global Communication Technology

As we begin the twenty-first century, global managers must now increase their awareness of the importance of global communication technology in all aspects of corporate and social life. Over the past few decades, advances in communication technology have lead to the creation and global expansion of such tools and devices as the internet, e-mail, instant messenger services, and the cell phone. Prior to the development of communication technology, firms had a much harder time establishing a presence in foreign markets and communicating from branch to branch. Nowadays, the development of e-mail and various other communication devices has allowed for key developments in e-business and e-marketing, and has allowed firms to communicate with foreign branches and international partners in a matter of minutes. Using such communication tools as Microsoft Internet Explorer, Hotmail, Skype, and MSN Messenger, in addition to wireless technology from such firms as Samsung, Blackberry, and Nokia, corporations have gained an increased ability to communicate and transmit business decisions in only a fraction of the time previously required.

In the future, it will be essential for new managers to understand both the importance of these new global communication devices, as well as what services they offer. Nowadays, with the emergence of globalization, competition amongst firms has become much faster and more fierce in the twenty-first century than in previous times. As such, managers must be equipped with the ability to obtain vast amounts of information quickly, and relay this information to other branches in order to make sound business decisions in a quick and efficient manner. Without the ability to use such tools or the appreciation for the importance of communication technology in business, managers will no longer be able to innovate or make business decisions in an effective manner. This will ultimately force the corporation out of business given the intense international competition that is increasingly present in many industries. Global communication technology will also continue to play a key role in society as a whole, as more and more people get connected to cell phones and the internet and begin to discover the vast amounts of information and possibilities that these tools offer both personally, and professionally. Even today, communication technology has expanded into homes and businesses around the world, and has become an essential part of daily life. In the future, this trend will continue as communication technology continues to develop itself and continues to offer more and more services to help people and businesses connect and communicate in a much faster and more effective manner.

In essence, managers of the twenty-first century will no longer be able to function without some knowledge of communication technology. These tools will be necessary in order for managers to ensure that their businesses remain competitive in the increasingly cutthroat business world that exists today. Communication technology has already contributed much to the development of prosperous new business activities (i.e. e-commerce and e-marketing), and in the future, as internet, cell-phone, e-mail, and various other technologies begin to merge into more elaborate and complex devices, firms will be able to increase their innovative and competitive capabilities around the world.

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